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    • Chủ Nhật, 7 tháng 8, 2016

    The Value Of A Great Brand Name



    Business-NameDoes Your Name Matter? Yes, It Does.
    New, or soon to be reimagined, companies large and small go through major machinations trying to find that special brand name. The name they choose and how they do it is one of the most important marketing decisions they will make. Need examples? Edsel didn’t work for Ford. AirTran Airways = seriously boring. New Coke… well, we knew (didn’t we) that the addition of ‘New’ would screw up all the things we loved about ‘Old’ Coke.
    Kryptonite bike locks and Repel insect repellent tell us exactly what these brands do and, importantly, make a promise. Very efficient.
    Some names simply, um, suck. Edsel didn’t work for Ford. AirTran Airways = seriously boring. New Coke… well, we knew (didn’t we) that the addition of ‘New’ would screw up all the things we loved about ‘Old’ Coke.
    During my advertising and marketing career, I’ve named numerous companies and brands. I worked for three ad agencies with uniques names. Two were “founder” agencies: Dancer Fitzgerald Sample (remember “Where’s the beef?”) and Saatchi & Saatchi Advertising Worldwide. My own Portland agency had a “current usage” name: Citrus. I also named the two Internet companies i founded. New Jersey Online was one of the first large-scale online newspapers. It spanned the state ActiveBuddy was a computer bot that allowed people to have natural language conversations with computers using AOL, Microsoft and Yahoo! Instant Messaging systems.
    Types Of Company Names
    I recently asked one of my advertising agency clients how they selected Milk as their agency name. They said that they went through a fairly random process with the goal of finding a name that was easy to remember, was different and was available in some form as a URL. Well, ‘random’is one way to do it. Another is to apply process.
    Before I begin to riff on how to name a company, I feel the need to list some of the crazier ad agency names. It is interesting to see how sophisticated marketing communications companies name themselves. Many are clearly looking for that oh so special and very cute name. Here you go:
    Steak / Big Spaceship / Wexley School For Girls / Farm / Mooseylvania / Space 150 /   Sasquatch / Heresy / Poke / Droga5 / Barton F. Graf 9000 / Mekanism / 72andSunny / Mistress / G&M PLumbing / Almighty  / TKO
    You get the idea.
    A Few Words On Naming
    Powerful product and service names add significant value to branding, marketing and business development programs. Powerful brand names are often the most efficient method in creating market differentiation, telegraphing a brand’s positioning, its uniqueness and act as a tool in building a strong customer to brand connection.
    • The right brand names add value: for the consumer, employees and corporate valuation.
    • Brand names position the product or service in the minds of the prospect.
    • Brand names create differentiation.
    • Brand names telegraph service quality and trust. In the case of agencies… creativity.
    • Some brand names have visual appeal.
    • Brand names can create an emotional connection.
    • A great brand name communicates brand-related messages to the consumer with far less marketing effort.
    • Good brand names are easier to remember than bad brand names.
    • Make it easy. Search consultants need all the help they can get.
    Having a brand name that does none of the above is a wasted opportunity.
    How do we know this?
    Much of it is intuitive. It is my view that a memorable and communicative brand name simply makes sense. That having a name that is suggestive and supportive of service or product attributes helps to drive differentiation. That having a strong brand name that actually sinks into our skulls is a good thing. Think of brand names as people: Vladimir conjures up very different imagery than Simon or Jacques or Manny. It works for products and services too. Vladimir Vodka I get. Manny Vodka just doesn’t cut it.
    5 Essential Types Of Brand Names
    1. Neologisims
    Recommended for YouWebcast: The Secrets of Deep Networking
    A neologism, or new word, is just what you would expect it to be – a word that is created.
    Pros: New inventive products can make the new name synonymous with their product (XEROX, Kleenex, Microsoft, eTrade), they are distinctive and are globally friendly. No legal or copyright issues.
    Cons: Neologisms have no meaning and initially take more marketing power to become recognized, there is a missed opportunity to position the service by its name’s meaning, there can be spelling and pronunciation errors. It is occasionally difficult to get corporate committees to agree on a neologism – decision-making is subjective.
    SMAK! is a French design firm and SMAK! works for me and works across borders which is one of their communication objectives.
    2. Current Usage Words
    Current Usage Words already have meaning. Brands with Current Usage names include Oracle, Sprint, Apple, Tide and Fidelity.
    Pros: Current Usage Names telegraph Brand values (Apple is friendly), tap the name’s inherent attributes (Sprint is fast), can quickly trigger positive imagery (Tide is fresh and clean) and communicate service messages with less marketing spending.
    Cons: Marketers must make sure that Current Usage Names accurately reflect the Brand’s image and do not raise a negative or confusing response. There may be trademark hurdles. An additional issue can arise when a company decides to change positioning or add new products that might not be consistent with the existing name.
    3. Hybrids
    Hybrids combine Current Usage Words and Neologisms. I am currently typing on a ThinkPad laptop and I brushed my teeth with AquaFresh. I just played with a PlayStation. Made some money using eTRADE
    Pros: Hybrids are similar to Current Usage Names in that they quickly communicate a brand message. In addition, the combination can build on the power of the two-word combination. Finally, Hybrids reduce the issues associated with copyrighting the name.
    Cons: The cons are similar to those of Current Usage Names.
    4. Acronyms    
    Acronyms are letter combinations that generally reflect a multiple word name. In many cases, the Acronym has taken the place of the original name (IBM was for the older generation a company called International Business Machines).
    Many Acronyms have traditionally been in heavy use by technology and engineering firms because of their functional origin (GE, AT&T, CBS).
    Pros: Acronyms can be distinctive and have few legal issues.
    Cons: Acronyms require marketing to make them memorable, they have little inherent meaning and since they essentially say nothing about the Brand, they add little value to the customer branding experience. They can also be hard to remember.
    5. Founder Names
    Founder names abound across many service and product categories. Ford, Sony, Chase, Jensen, and Schwab all are names of company founders. Many brands that want to engender trust, for example in the financial services category, use Founder Names.
    Pros: Using the Founder’s name adds direct personal credibility. In a case where the founder is already well known, the Founder name comes with immediate recognition and value as in the case of Martha Stewart Living Magazine.
    Cons: In most cases using a Founder name requires significant marketing expenditures to seed the name. Founder Names do not add much initial value.
    So, What’s In A Name?
    Well, your company name might not be the primary reason that people use your products or services. But, your name can telegraph your brand positioning (and, therefore, help your marketing be more efficient); can tell a story; enliven your personality; help you stand out from the competition; add value to your company. And, best of all: great brands can charge more. Hmmm… these are all good things.
    How To?
    If you want to move forward in developing a new name, I suggest you take a look at a blog post I did for advertising agencies and what process they should use to make it happen — strategically.

    Read more at http://www.business2community.com/branding/value-great-brand-name-01251669#272YrbuRIAHp7rvX.99

    The Value Of A Great Brand Name

    Posted at  01:27:00  |  in  MazLaw  |  Read More»

    The Value Of A Great Brand Name



    Business-NameDoes Your Name Matter? Yes, It Does.
    New, or soon to be reimagined, companies large and small go through major machinations trying to find that special brand name. The name they choose and how they do it is one of the most important marketing decisions they will make. Need examples? Edsel didn’t work for Ford. AirTran Airways = seriously boring. New Coke… well, we knew (didn’t we) that the addition of ‘New’ would screw up all the things we loved about ‘Old’ Coke.
    Kryptonite bike locks and Repel insect repellent tell us exactly what these brands do and, importantly, make a promise. Very efficient.
    Some names simply, um, suck. Edsel didn’t work for Ford. AirTran Airways = seriously boring. New Coke… well, we knew (didn’t we) that the addition of ‘New’ would screw up all the things we loved about ‘Old’ Coke.
    During my advertising and marketing career, I’ve named numerous companies and brands. I worked for three ad agencies with uniques names. Two were “founder” agencies: Dancer Fitzgerald Sample (remember “Where’s the beef?”) and Saatchi & Saatchi Advertising Worldwide. My own Portland agency had a “current usage” name: Citrus. I also named the two Internet companies i founded. New Jersey Online was one of the first large-scale online newspapers. It spanned the state ActiveBuddy was a computer bot that allowed people to have natural language conversations with computers using AOL, Microsoft and Yahoo! Instant Messaging systems.
    Types Of Company Names
    I recently asked one of my advertising agency clients how they selected Milk as their agency name. They said that they went through a fairly random process with the goal of finding a name that was easy to remember, was different and was available in some form as a URL. Well, ‘random’is one way to do it. Another is to apply process.
    Before I begin to riff on how to name a company, I feel the need to list some of the crazier ad agency names. It is interesting to see how sophisticated marketing communications companies name themselves. Many are clearly looking for that oh so special and very cute name. Here you go:
    Steak / Big Spaceship / Wexley School For Girls / Farm / Mooseylvania / Space 150 /   Sasquatch / Heresy / Poke / Droga5 / Barton F. Graf 9000 / Mekanism / 72andSunny / Mistress / G&M PLumbing / Almighty  / TKO
    You get the idea.
    A Few Words On Naming
    Powerful product and service names add significant value to branding, marketing and business development programs. Powerful brand names are often the most efficient method in creating market differentiation, telegraphing a brand’s positioning, its uniqueness and act as a tool in building a strong customer to brand connection.
    • The right brand names add value: for the consumer, employees and corporate valuation.
    • Brand names position the product or service in the minds of the prospect.
    • Brand names create differentiation.
    • Brand names telegraph service quality and trust. In the case of agencies… creativity.
    • Some brand names have visual appeal.
    • Brand names can create an emotional connection.
    • A great brand name communicates brand-related messages to the consumer with far less marketing effort.
    • Good brand names are easier to remember than bad brand names.
    • Make it easy. Search consultants need all the help they can get.
    Having a brand name that does none of the above is a wasted opportunity.
    How do we know this?
    Much of it is intuitive. It is my view that a memorable and communicative brand name simply makes sense. That having a name that is suggestive and supportive of service or product attributes helps to drive differentiation. That having a strong brand name that actually sinks into our skulls is a good thing. Think of brand names as people: Vladimir conjures up very different imagery than Simon or Jacques or Manny. It works for products and services too. Vladimir Vodka I get. Manny Vodka just doesn’t cut it.
    5 Essential Types Of Brand Names
    1. Neologisims
    Recommended for YouWebcast: The Secrets of Deep Networking
    A neologism, or new word, is just what you would expect it to be – a word that is created.
    Pros: New inventive products can make the new name synonymous with their product (XEROX, Kleenex, Microsoft, eTrade), they are distinctive and are globally friendly. No legal or copyright issues.
    Cons: Neologisms have no meaning and initially take more marketing power to become recognized, there is a missed opportunity to position the service by its name’s meaning, there can be spelling and pronunciation errors. It is occasionally difficult to get corporate committees to agree on a neologism – decision-making is subjective.
    SMAK! is a French design firm and SMAK! works for me and works across borders which is one of their communication objectives.
    2. Current Usage Words
    Current Usage Words already have meaning. Brands with Current Usage names include Oracle, Sprint, Apple, Tide and Fidelity.
    Pros: Current Usage Names telegraph Brand values (Apple is friendly), tap the name’s inherent attributes (Sprint is fast), can quickly trigger positive imagery (Tide is fresh and clean) and communicate service messages with less marketing spending.
    Cons: Marketers must make sure that Current Usage Names accurately reflect the Brand’s image and do not raise a negative or confusing response. There may be trademark hurdles. An additional issue can arise when a company decides to change positioning or add new products that might not be consistent with the existing name.
    3. Hybrids
    Hybrids combine Current Usage Words and Neologisms. I am currently typing on a ThinkPad laptop and I brushed my teeth with AquaFresh. I just played with a PlayStation. Made some money using eTRADE
    Pros: Hybrids are similar to Current Usage Names in that they quickly communicate a brand message. In addition, the combination can build on the power of the two-word combination. Finally, Hybrids reduce the issues associated with copyrighting the name.
    Cons: The cons are similar to those of Current Usage Names.
    4. Acronyms    
    Acronyms are letter combinations that generally reflect a multiple word name. In many cases, the Acronym has taken the place of the original name (IBM was for the older generation a company called International Business Machines).
    Many Acronyms have traditionally been in heavy use by technology and engineering firms because of their functional origin (GE, AT&T, CBS).
    Pros: Acronyms can be distinctive and have few legal issues.
    Cons: Acronyms require marketing to make them memorable, they have little inherent meaning and since they essentially say nothing about the Brand, they add little value to the customer branding experience. They can also be hard to remember.
    5. Founder Names
    Founder names abound across many service and product categories. Ford, Sony, Chase, Jensen, and Schwab all are names of company founders. Many brands that want to engender trust, for example in the financial services category, use Founder Names.
    Pros: Using the Founder’s name adds direct personal credibility. In a case where the founder is already well known, the Founder name comes with immediate recognition and value as in the case of Martha Stewart Living Magazine.
    Cons: In most cases using a Founder name requires significant marketing expenditures to seed the name. Founder Names do not add much initial value.
    So, What’s In A Name?
    Well, your company name might not be the primary reason that people use your products or services. But, your name can telegraph your brand positioning (and, therefore, help your marketing be more efficient); can tell a story; enliven your personality; help you stand out from the competition; add value to your company. And, best of all: great brands can charge more. Hmmm… these are all good things.
    How To?
    If you want to move forward in developing a new name, I suggest you take a look at a blog post I did for advertising agencies and what process they should use to make it happen — strategically.

    Read more at http://www.business2community.com/branding/value-great-brand-name-01251669#272YrbuRIAHp7rvX.99

    0 nhận xét:

    Life saving technology helps children and familes

    Posted by:  In: Start Ups, Technology
    True Life with Technology: #Tech advancement saving lives #startup
    Life & Technology Liberty Madison #ThatTechGirl
    Advancements in science and medical technology have proven to be great gifts to the pro-life movement time and time again. You can not longer deny science and say a young child is not human. Or say someones child is not alive. You should not need technology to determine whether you are human or not but some people are so far brainwashed that they need science to identify a human.
    Technology has one again hit a home run! Doctors are able to routinely deliver premature babies at earlier and earlier stages of development. Innovations in sonogram imaging have provided a window to the womb enabling expectant mothers to see their unborn children face to face. We also have the ability to hear the unborn baby’s tiny heartbeat.
    These glimpses at the baby’s humanity have inspired countless numbers of mothers to reject abortion and choose life. Many people do not want to kill their families and they regret it. But one doctor is trying to save families centuries of shame and embarrassment. He is putting the humanity back in human.
    Now, a new medical advancement is saving lives in a previously unimaginable way. Dr. George Delgado, medical director at the Culture of Life Family Health Care in San Diego, California, has been instrumental in developing a technique to reverse what was the inevitably fatal effect of the RU-486 abortion pill.
    Dr. Delgado’s story began when he received a call from a friend in El Paso, Texas, who informed him about a woman who had taken the abortion pill but immediately regretted the decision.
    At the 2015 American Association of Pro-Life Obstetricians and Gynecologists (AAPLOG) conference, Dr. Delgado told attendees, “I started thinking about my years of experience with progesterone, and how I’d used progesterone to try to prevent miscarriage.” The protocol calls for taking the injectable progesterone as soon as possible after taking the mifepristone.
    The reversal attempts to
    For the full story
    http://www.nationalrighttolifenews.org/news/2015/02/pro-life-doctor-succeeds-in-reversing-abortion-pill/#.VPDoOE33-ix
    #ThatTechGirl is
    LibertyMaidson
    Follow along for the ride!

    Life saving technology helps children and familes

    Posted at  01:17:00  |  in  tech  |  Read More»

    Life saving technology helps children and familes

    Posted by:  In: Start Ups, Technology
    True Life with Technology: #Tech advancement saving lives #startup
    Life & Technology Liberty Madison #ThatTechGirl
    Advancements in science and medical technology have proven to be great gifts to the pro-life movement time and time again. You can not longer deny science and say a young child is not human. Or say someones child is not alive. You should not need technology to determine whether you are human or not but some people are so far brainwashed that they need science to identify a human.
    Technology has one again hit a home run! Doctors are able to routinely deliver premature babies at earlier and earlier stages of development. Innovations in sonogram imaging have provided a window to the womb enabling expectant mothers to see their unborn children face to face. We also have the ability to hear the unborn baby’s tiny heartbeat.
    These glimpses at the baby’s humanity have inspired countless numbers of mothers to reject abortion and choose life. Many people do not want to kill their families and they regret it. But one doctor is trying to save families centuries of shame and embarrassment. He is putting the humanity back in human.
    Now, a new medical advancement is saving lives in a previously unimaginable way. Dr. George Delgado, medical director at the Culture of Life Family Health Care in San Diego, California, has been instrumental in developing a technique to reverse what was the inevitably fatal effect of the RU-486 abortion pill.
    Dr. Delgado’s story began when he received a call from a friend in El Paso, Texas, who informed him about a woman who had taken the abortion pill but immediately regretted the decision.
    At the 2015 American Association of Pro-Life Obstetricians and Gynecologists (AAPLOG) conference, Dr. Delgado told attendees, “I started thinking about my years of experience with progesterone, and how I’d used progesterone to try to prevent miscarriage.” The protocol calls for taking the injectable progesterone as soon as possible after taking the mifepristone.
    The reversal attempts to
    For the full story
    http://www.nationalrighttolifenews.org/news/2015/02/pro-life-doctor-succeeds-in-reversing-abortion-pill/#.VPDoOE33-ix
    #ThatTechGirl is
    LibertyMaidson
    Follow along for the ride!

    0 nhận xét:

    Educational Technology

    Our mission is to coordinate and provide technology training and services for students, faculty, and staff.
    students and teacher with computers
    We offer services and set up workshops and consultations for the learning and assistance of:
    • Multimedia software programs, such as Inspiration, PowerPoint, MS Word, OneNote, and more
    • Landmark College-specific administrative programs, such as GroupWise email
    • Course Management Systems (Currently Moodle)
    • The MS Windows operating system
    • Assistive technology programs—Kurzweil 3000 (text-to-speech) and Dragon NaturallySpeaking (speech-to-text)
    • Instructional design strategies for integrating technology in teaching, learning, and curriculum development
    • Solutions for using technology to create more multi-modal learning experiences for students with varied learning styles
    • Faculty wanting to incorporate the use of technology to enhance instruction and meet their curricular goals
    • Online and communication technologies and accessibility, digital copyright issues, alternative texts, and social networking
    Training Programs for StudentsStudent using speeck to text software
    • One-on-one consultation and coaching by appointment or drop-in, when available
    • Seminars and workshops
    Training Programs for Faculty & Staff
    • One-on-one consultation and coaching by appointment or drop-in, when available
    • Seminars and workshops
    Office Hours
    Monday-Friday  8 a.m. - 4 p.m.
    Questions?
    Melissa Wetherby, M.A.T., M.S.I.T.
    Lead Educational Technologist
    melissawetherby@landmark.edu
    802-387-6411
    In 2009, Melissa Wetherby earned a Master of Arts in Teaching with Technology and a Master of Science in Information Technology from Marlboro College Graduate Center.

    Educational Technology

    Posted at  01:15:00  |  in  tech  |  Read More»

    Educational Technology

    Our mission is to coordinate and provide technology training and services for students, faculty, and staff.
    students and teacher with computers
    We offer services and set up workshops and consultations for the learning and assistance of:
    • Multimedia software programs, such as Inspiration, PowerPoint, MS Word, OneNote, and more
    • Landmark College-specific administrative programs, such as GroupWise email
    • Course Management Systems (Currently Moodle)
    • The MS Windows operating system
    • Assistive technology programs—Kurzweil 3000 (text-to-speech) and Dragon NaturallySpeaking (speech-to-text)
    • Instructional design strategies for integrating technology in teaching, learning, and curriculum development
    • Solutions for using technology to create more multi-modal learning experiences for students with varied learning styles
    • Faculty wanting to incorporate the use of technology to enhance instruction and meet their curricular goals
    • Online and communication technologies and accessibility, digital copyright issues, alternative texts, and social networking
    Training Programs for StudentsStudent using speeck to text software
    • One-on-one consultation and coaching by appointment or drop-in, when available
    • Seminars and workshops
    Training Programs for Faculty & Staff
    • One-on-one consultation and coaching by appointment or drop-in, when available
    • Seminars and workshops
    Office Hours
    Monday-Friday  8 a.m. - 4 p.m.
    Questions?
    Melissa Wetherby, M.A.T., M.S.I.T.
    Lead Educational Technologist
    melissawetherby@landmark.edu
    802-387-6411
    In 2009, Melissa Wetherby earned a Master of Arts in Teaching with Technology and a Master of Science in Information Technology from Marlboro College Graduate Center.

    0 nhận xét:

    Thứ Bảy, 6 tháng 8, 2016

    Rethink higher education to exploit digital platforms

    David Roberts and Blaine Greteman’s guide to a more universal university
    August 15, 2013
    Graduation at Cloud U would cease to exist, erasing the hard line that divides those in college from those who have left
    More than 2,000 years ago in The Clouds, Aristophanes complained that universities, or “Thinkeries”, left students heavily indebted and without practical skills. As plentiful studies in the US and elsewhere suggest, not much has changed. The disconnect between what goes into higher education and what many get out of it has led to experiments such as Coursera and Udacity, vaunted Silicon Valley start-ups that promise to educate hundreds of millions of students for free via massive open online courses. Even the most innovative Mooc platforms, however, typically remain conservative: they take an existing university model and stream it online. Thus, despite all the hype, the most representative development may be the recent announcement that major universities in nine US states will join Coursera “to see how well they can use its software to offer traditional for-credit online classes”.
    Cue freak-outs by tenured faculty on the one hand and celebrations by arrogant tech visionaries on the other. But are both sides wrong? Digital platforms certainly make possible higher education that will re-engage students and teach them critical thinking – but only if we move away from the unidirectional model that persists even in well-run lecture classrooms and Moocs, and abandon traditional notions of classes, evaluation, even graduation. We could do this in a way that avoids the pitfalls of the Thinkery. Let’s call it “Cloud U”.
    Cloud U students could define their own educational paths, deciding what and how they want to learn by purchasing individual courses via an iTunes-like portal, with formats ranging from large, multilayered affairs with online lectures, interactive tutorials and chat sessions to microclasses that would quickly teach very specific skills. Cloud U’s flexibility would also encourage teachers to experiment, tearing down the wall between teaching and research, making students co-creators of knowledge (à la Wikipedia) and opening up teaching opportunities beyond the traditional academic elite.
    Assessment would focus on true competency in the subject rather than counting “seat time” (following the example of Finland’s outstanding secondary schools). Cloud U evaluation would comprise portfolios of student work and assessments by external evaluators, peers and instructors, aggregated in an easily searchable format – much like the film reviews presented on the Rotten Tomatoes website. This record would be continuously updated, available as an online profile and linked into social and professional networking sites.
    This would help employers identify top candidates, while those seeking career changes could readily target specific gaps in their knowledge base. In effect, the concept of graduation at Cloud U would cease to exist, erasing the hard line that divides those in college from those who have left.
    Just as customers take questions about their iPhones to the Genius Bar at an Apple store, some students would find it useful to visit Cloud U physically. Decentralised “education villages” would cater to its international student body, building more traditional social networks to complement those established virtually and cultivating skills that are hard to develop online. Younger students and the most advanced may prefer living closer to these campuses for more face-to-face mentoring, tuition and guidance; freed from delivering information through lectures, professors could discuss and collaborate with them, as well as offer a robust system of local support and counselling to guide them towards their goals. But for the vast majority of students during most of their lifelong education, learning would move with them.
    No doubt Cloud U has drawbacks we haven’t foreseen – as Aristophanes knew, this is the problem with Thinkeries old and new. But reorienting higher education so that many students pay a little to acquire skills, rather than a chosen few paying a lot for uncertain results, might help to bring educational costs down to earth while making university a little more universal.

    Rethink higher education to exploit digital platforms

    Posted at  10:21:00  |  in  edu  |  Read More»

    Rethink higher education to exploit digital platforms

    David Roberts and Blaine Greteman’s guide to a more universal university
    August 15, 2013
    Graduation at Cloud U would cease to exist, erasing the hard line that divides those in college from those who have left
    More than 2,000 years ago in The Clouds, Aristophanes complained that universities, or “Thinkeries”, left students heavily indebted and without practical skills. As plentiful studies in the US and elsewhere suggest, not much has changed. The disconnect between what goes into higher education and what many get out of it has led to experiments such as Coursera and Udacity, vaunted Silicon Valley start-ups that promise to educate hundreds of millions of students for free via massive open online courses. Even the most innovative Mooc platforms, however, typically remain conservative: they take an existing university model and stream it online. Thus, despite all the hype, the most representative development may be the recent announcement that major universities in nine US states will join Coursera “to see how well they can use its software to offer traditional for-credit online classes”.
    Cue freak-outs by tenured faculty on the one hand and celebrations by arrogant tech visionaries on the other. But are both sides wrong? Digital platforms certainly make possible higher education that will re-engage students and teach them critical thinking – but only if we move away from the unidirectional model that persists even in well-run lecture classrooms and Moocs, and abandon traditional notions of classes, evaluation, even graduation. We could do this in a way that avoids the pitfalls of the Thinkery. Let’s call it “Cloud U”.
    Cloud U students could define their own educational paths, deciding what and how they want to learn by purchasing individual courses via an iTunes-like portal, with formats ranging from large, multilayered affairs with online lectures, interactive tutorials and chat sessions to microclasses that would quickly teach very specific skills. Cloud U’s flexibility would also encourage teachers to experiment, tearing down the wall between teaching and research, making students co-creators of knowledge (à la Wikipedia) and opening up teaching opportunities beyond the traditional academic elite.
    Assessment would focus on true competency in the subject rather than counting “seat time” (following the example of Finland’s outstanding secondary schools). Cloud U evaluation would comprise portfolios of student work and assessments by external evaluators, peers and instructors, aggregated in an easily searchable format – much like the film reviews presented on the Rotten Tomatoes website. This record would be continuously updated, available as an online profile and linked into social and professional networking sites.
    This would help employers identify top candidates, while those seeking career changes could readily target specific gaps in their knowledge base. In effect, the concept of graduation at Cloud U would cease to exist, erasing the hard line that divides those in college from those who have left.
    Just as customers take questions about their iPhones to the Genius Bar at an Apple store, some students would find it useful to visit Cloud U physically. Decentralised “education villages” would cater to its international student body, building more traditional social networks to complement those established virtually and cultivating skills that are hard to develop online. Younger students and the most advanced may prefer living closer to these campuses for more face-to-face mentoring, tuition and guidance; freed from delivering information through lectures, professors could discuss and collaborate with them, as well as offer a robust system of local support and counselling to guide them towards their goals. But for the vast majority of students during most of their lifelong education, learning would move with them.
    No doubt Cloud U has drawbacks we haven’t foreseen – as Aristophanes knew, this is the problem with Thinkeries old and new. But reorienting higher education so that many students pay a little to acquire skills, rather than a chosen few paying a lot for uncertain results, might help to bring educational costs down to earth while making university a little more universal.

    0 nhận xét:

    My travel technology - flatlay MAC iPad iPhone Charger Lenses Leica Canon Morphie SD Cards Compact Flash

    We love travelling – travel technology

    Our wonderful planet has so many beautiful corners to explore. The desert in Namibia, the castles of the Loire Valley in France, the skyline of New York, the Melbourne laneways or the waterfalls of Iguaçu … and this list could be an endless list of travel destinations. There is something for everyone.
    We can buy that many “things” but it’s usually the memories of little and big experiences which last. You will have to tell stories – interesting ones, sad ones and beautiful ones. Memories for a lifetime.

    Document your travels 

    Sometimes it’s great to go out there with nothing at all – just yourself and experience it. Do you really need to document your travels? Isn’t it enough to just feel, see and hear it? In most cases the experience will be even stronger – you are not distracted and can concentrate – just you and your travel experience. Talk to others. Relax and enjoy – this is what makes travel so great.
    On the other side it’s nice to have a few memories documented – they last forever in form of photographs, videos or sound recordings. They help you to memorise the big or small trip you are going to take.
    Leica - Canon Camera Equipment

    What to take on your travels or what type of traveller are you?

    The light traveller

    It’s a good compromise to document your travels but still travel light. Take a small point and shoot camera or your smartphone (careful – this device might just distract you – don’t play Angry Birds while on the go). These little devices don’t weigh a lot and give you all the options to create beautiful memories. The image quality might be not the best – but the latest technology made big advances so you should not need to worry.
    High megapixels and impressive low light capabilities even from the small iPhone camera sensor are impressive. It’s usually the light and composition which will make your photos outstanding. When you understand the basics of photography and light you will create amazing results even with these tiny devices.
    Recommended devices: iPhone  5s, 6 or 6s, latest Android or the amazing Lumia (Nokia/ Microsoft phones which have all great cameras.)
    A big downside of these devices it the battery hunger. Don’t forget a mobile power pack or battery case such as theMorphie Air case – these little devices extend your battery life or enable you charging on the go – you will need it … Get one!

    The professional

    You travel to take stunning images. You love the early mornings to get the best light and climb the highest mountain just to get a different perspective. There is nothing less then the latest full frame sensor camera which goes in you bag. We love our Canon 5D Mark III and it usually is in our travel backpack.
    Don’t make the mistake to skimp on the lenses. You didn’t spend 3000$ for a camera body just to marry it with a cheap lens. You want the best pictures possible you will need to carry the best lenses. We always see people who opt for a all-in-one zoom lens from 18-300mm to be very flexible. Don’t do it! We rather have the Canon 50mm 1.2II on our camera and walk a bit more to get the right angle or different perspective. Much better quality than zooming in. Everyone has his own favourite lens (or lenses) so chose what you like best. (And if you are not sure opt for the 50mm).
    Don’t forget that carrying a good camera is not everything. You might need a bit more – flash, rechargeable batteries, Chargers, tripod, memory cards, filters, laptop to process the photos and so much more. You will carry a lot – think around 4-8kg for your camera equipment. But as said you are travelling to take great photos … Don’t complain.

    Light but pro – you go mirrorless

    You want to be as close to the picture quality of the full frame SLR but don’t carry the weight. There is a solution for you. The latest mirrorless cameras from Fuji, Sony or Olympus in the micro four thirds standard are outstanding. In our opinion the ideal travel cameras with interchangeable lenses. We don’t own one yet … (It’s hard to justify when you have a great SLR with all these wonderful lenses) as this equipment comes still not cheap.
    You will not only want to invest in a camera body but also great lenses. It’s hard to give a recommendation as the technology changes fast and nearly every week there is a new camera model on the market.
    Go and try a system in your local camera store – play around and make sure you can get the lenses you want.

    The vintage lover

    Do you love the good old times?  You might pack a vintage film camera and consider this your travel technology. We sometimes carry an old Leica R4 and some Fuji 400 film. You will be more selective in the pictures you take and wait for the right moment. A great way to find the right compromise between enjoying travel and documenting.

    The fun traveller

    You might not pack a camera at all. Maybe your iPad or iPhone (+ battery pack) to take some snaps and a mobile wireless music speaker. It’s great to start a little party with the locals or play some relaxing music on the beach. You really just want to enjoy your travels.
    Whatever you pack in your travel backpack make sure you slow down a bit and enjoy your experiences.
    Happy and safe travels.
    travel technology - what is newmobile battery packs - never run out of power while blogging on the go

    MY TRAVEL TECHNOLOGY

    Posted at  10:19:00  |  in  tech  |  Read More»

    My travel technology - flatlay MAC iPad iPhone Charger Lenses Leica Canon Morphie SD Cards Compact Flash

    We love travelling – travel technology

    Our wonderful planet has so many beautiful corners to explore. The desert in Namibia, the castles of the Loire Valley in France, the skyline of New York, the Melbourne laneways or the waterfalls of Iguaçu … and this list could be an endless list of travel destinations. There is something for everyone.
    We can buy that many “things” but it’s usually the memories of little and big experiences which last. You will have to tell stories – interesting ones, sad ones and beautiful ones. Memories for a lifetime.

    Document your travels 

    Sometimes it’s great to go out there with nothing at all – just yourself and experience it. Do you really need to document your travels? Isn’t it enough to just feel, see and hear it? In most cases the experience will be even stronger – you are not distracted and can concentrate – just you and your travel experience. Talk to others. Relax and enjoy – this is what makes travel so great.
    On the other side it’s nice to have a few memories documented – they last forever in form of photographs, videos or sound recordings. They help you to memorise the big or small trip you are going to take.
    Leica - Canon Camera Equipment

    What to take on your travels or what type of traveller are you?

    The light traveller

    It’s a good compromise to document your travels but still travel light. Take a small point and shoot camera or your smartphone (careful – this device might just distract you – don’t play Angry Birds while on the go). These little devices don’t weigh a lot and give you all the options to create beautiful memories. The image quality might be not the best – but the latest technology made big advances so you should not need to worry.
    High megapixels and impressive low light capabilities even from the small iPhone camera sensor are impressive. It’s usually the light and composition which will make your photos outstanding. When you understand the basics of photography and light you will create amazing results even with these tiny devices.
    Recommended devices: iPhone  5s, 6 or 6s, latest Android or the amazing Lumia (Nokia/ Microsoft phones which have all great cameras.)
    A big downside of these devices it the battery hunger. Don’t forget a mobile power pack or battery case such as theMorphie Air case – these little devices extend your battery life or enable you charging on the go – you will need it … Get one!

    The professional

    You travel to take stunning images. You love the early mornings to get the best light and climb the highest mountain just to get a different perspective. There is nothing less then the latest full frame sensor camera which goes in you bag. We love our Canon 5D Mark III and it usually is in our travel backpack.
    Don’t make the mistake to skimp on the lenses. You didn’t spend 3000$ for a camera body just to marry it with a cheap lens. You want the best pictures possible you will need to carry the best lenses. We always see people who opt for a all-in-one zoom lens from 18-300mm to be very flexible. Don’t do it! We rather have the Canon 50mm 1.2II on our camera and walk a bit more to get the right angle or different perspective. Much better quality than zooming in. Everyone has his own favourite lens (or lenses) so chose what you like best. (And if you are not sure opt for the 50mm).
    Don’t forget that carrying a good camera is not everything. You might need a bit more – flash, rechargeable batteries, Chargers, tripod, memory cards, filters, laptop to process the photos and so much more. You will carry a lot – think around 4-8kg for your camera equipment. But as said you are travelling to take great photos … Don’t complain.

    Light but pro – you go mirrorless

    You want to be as close to the picture quality of the full frame SLR but don’t carry the weight. There is a solution for you. The latest mirrorless cameras from Fuji, Sony or Olympus in the micro four thirds standard are outstanding. In our opinion the ideal travel cameras with interchangeable lenses. We don’t own one yet … (It’s hard to justify when you have a great SLR with all these wonderful lenses) as this equipment comes still not cheap.
    You will not only want to invest in a camera body but also great lenses. It’s hard to give a recommendation as the technology changes fast and nearly every week there is a new camera model on the market.
    Go and try a system in your local camera store – play around and make sure you can get the lenses you want.

    The vintage lover

    Do you love the good old times?  You might pack a vintage film camera and consider this your travel technology. We sometimes carry an old Leica R4 and some Fuji 400 film. You will be more selective in the pictures you take and wait for the right moment. A great way to find the right compromise between enjoying travel and documenting.

    The fun traveller

    You might not pack a camera at all. Maybe your iPad or iPhone (+ battery pack) to take some snaps and a mobile wireless music speaker. It’s great to start a little party with the locals or play some relaxing music on the beach. You really just want to enjoy your travels.
    Whatever you pack in your travel backpack make sure you slow down a bit and enjoy your experiences.
    Happy and safe travels.
    travel technology - what is newmobile battery packs - never run out of power while blogging on the go

    0 nhận xét:

    What is Tech4Community?

    Innovative Technology + Social Work + Community Involvement = Long-term Positive Change

    Tech4Community is envisioned to be a space where engineers and social workers come together to create positive social change in Columbus, OH.  
    By partnering together, students and professionals from both fields are better equipped to find high-tech solutions to the complex challenges present in our local communities.
    Both engineers and social workers have a very important common goal: to apply knowledge of the sciences to solving real world problems. This common approach makes a partnership between these two disciplines complementary and absolutely integral when looking at community needs/assets.
    Using models of needs assessment and solution-matching, Tech4Community is currently working on multiple projects here in Columbus.  See below for more details and contact us in order to get involved.  

    What is Tech4Community?

    Posted at  10:13:00  |  in  tech  |  Read More»

    What is Tech4Community?

    Innovative Technology + Social Work + Community Involvement = Long-term Positive Change

    Tech4Community is envisioned to be a space where engineers and social workers come together to create positive social change in Columbus, OH.  
    By partnering together, students and professionals from both fields are better equipped to find high-tech solutions to the complex challenges present in our local communities.
    Both engineers and social workers have a very important common goal: to apply knowledge of the sciences to solving real world problems. This common approach makes a partnership between these two disciplines complementary and absolutely integral when looking at community needs/assets.
    Using models of needs assessment and solution-matching, Tech4Community is currently working on multiple projects here in Columbus.  See below for more details and contact us in order to get involved.  

    0 nhận xét:

    Getting All The Financial News You Need

     
    FacebookTwitterGoogle+Chia sẻ
    Financial-News-5-smallYou need to have financial news that is going to lead you through your day at work. Financial news is something that you look for so that you can get as many opinions on a particular subject as possible. Breaking news is great, but you need to know what people are saying about the news after they have researched it. You get this kind of news from reporters in order to change your perspective on the situation.
    You want to read stories from people who have worked in the industry for years. These stories are going to explain to you what it is like in the industry, and you will learn what these industry people think of these stories. These stories give you insight that you will not get anywhere else, and you must remember that reading many different opinions is going to help you.
    Outsiders
    You want to read stories from people that are not in the middle of the financial industry. You can read these stories to see what true reporting can do for the story. You may learn new things about the story that you would not know otherwise. This kind of reporting helps you understand why these things have happened, and they tell you what you want to know when you are looking for more in-depth coverage.
    Industry Coverage
    You need to make sure you are reading people who cover a particular industry or field of an industry all the time. These people have gotten to know otheres in that specific line of work, and they can give you interviews and articles that are focused on the people who are making relevant changes. You are going to see what the lower level executives in the industry think, and these reporters often do pieces on books filled with information and details. This is something that is going to change your life when you finally get that dream job diong what you have been training and working hard for.
    There are many ways to make sure that you are getting the most information possible, and still read the same reporters repeatedly. Get the financial information that you need to make wise decisions about your job or your business. Reading this kind of information is going to allow you to learn all about how these businesses work, and you will be able to use the information you read to make better decisions in the future that will not repeat the past.
    Copyright © 2016 E Finance Portal

    Getting All The Financial News You Need

    Posted at  09:44:00  |  in  news  |  Read More»

    Getting All The Financial News You Need

     
    FacebookTwitterGoogle+Chia sẻ
    Financial-News-5-smallYou need to have financial news that is going to lead you through your day at work. Financial news is something that you look for so that you can get as many opinions on a particular subject as possible. Breaking news is great, but you need to know what people are saying about the news after they have researched it. You get this kind of news from reporters in order to change your perspective on the situation.
    You want to read stories from people who have worked in the industry for years. These stories are going to explain to you what it is like in the industry, and you will learn what these industry people think of these stories. These stories give you insight that you will not get anywhere else, and you must remember that reading many different opinions is going to help you.
    Outsiders
    You want to read stories from people that are not in the middle of the financial industry. You can read these stories to see what true reporting can do for the story. You may learn new things about the story that you would not know otherwise. This kind of reporting helps you understand why these things have happened, and they tell you what you want to know when you are looking for more in-depth coverage.
    Industry Coverage
    You need to make sure you are reading people who cover a particular industry or field of an industry all the time. These people have gotten to know otheres in that specific line of work, and they can give you interviews and articles that are focused on the people who are making relevant changes. You are going to see what the lower level executives in the industry think, and these reporters often do pieces on books filled with information and details. This is something that is going to change your life when you finally get that dream job diong what you have been training and working hard for.
    There are many ways to make sure that you are getting the most information possible, and still read the same reporters repeatedly. Get the financial information that you need to make wise decisions about your job or your business. Reading this kind of information is going to allow you to learn all about how these businesses work, and you will be able to use the information you read to make better decisions in the future that will not repeat the past.
    Copyright © 2016 E Finance Portal

    0 nhận xét:

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